Inspired by the rich traditions of the Soninke tribe of West Africa, SONINCARE was created from a deep passion for nature, science, and self-care.

Our mission is to honour timeless African beauty rituals while also embracing the progress of modern cosmetic science.

We create premium haircare and skincare products made with some of Africa’s finest natural ingredients, including shea butter, baobab oil, hibiscus and coconut. Each one is chosen for its ability to nourish, restore and uplift.

Our formulas are thoughtfully designed for melanin-rich skin and textured hair, though we welcome everyone to enjoy healthy hair and radiant skin through our products.